For over 10 years, as part of the Astro Man Collective, I concepted and produced dynamic integrated content for Nike, for their London and Jo'Burg teams as well as through Freud Communications for PR. This involved developing multi-platform content from single shoot opportunities and developed much of the channel specific thinking that came to life in later campaigns such as Nando's.
Role - Creative Director / Director / Design / Illustration
The New Generation
Campaign for the African Cup of Nations, combining a branded content film, still, OOH Posters and BHS film content. Featuring emerging African talent, determined to throw off the jaded stereotypes associated with African Football. Shot in 4 days across Europe.
Oscar Pistorius
Campaign for Nike Sportswear made all the more poignant by the events in Pretoria in 2013. Content film, in-store posters, web e-commerce images and PR material. Captured in one day at Battersea in London in the lead-up to London 2012
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