First project for Bacardi after successful pitch lead, was an innovative creative solution and content delivery hub developed for a three day music festival in the Bermuda Triangle. Guests were encouraged to take part in daily filming challenges, issued by a bespoke app - which also allowed them to upload directly to a content hub. The best shots featured on daily content distributed through Shazam & LastMinute. People watching, were also able to suggest challenges via Twitter.
Role - Creative Director / Pitch Lead

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