Why, when you've got the world to choose from would you come to Britain to develop your craft?
In a powerful collaboration for the US market with Photographer and Filmmaker Haris Nukem, we told the inside story on British creativity from the talented young creatives at it's cutting edge.
A main brand film was backed up with individual stories for social and posts on the creatives own channels.
With thanks to Haris Nukem, Jordan Maders (Editor), Jordan Stephens, Nigel Stefani, Hana Zebzabi, Michael Holyk and Charlie Siddick.