Chelsea wanted to appeal to people beyond the core fans, so we made a content pilot about football... that wasn't about football but the joys of travel (to an away game).
Two travel bloggers in a road-trip race against time to get from Stamford Bridge to the Camp Nou in Barcelona in three days.
Two travel bloggers in a road-trip race against time to get from Stamford Bridge to the Camp Nou in Barcelona in three days.
Case study for storytelling content pilot that saw real-time tweeting and blogging from the influencers backed up with on the road editing to release daily film updates along the journey. The project culminated with full-length episode to show on Chelsea social channels prior to kick-off. Concept picked up as a content series by Chelsea Sponsors, Hyundai.
Role - Creative Director / Pitch Lead
'I Made a Film with Chelsea'
The full edit made by influencer George Benson detailing the journey and filming, shown to his 200k subscribers.
