Brainchild of AYS ECD Will Barnett, 'In The Moment' was a series of editorial features that captured the perfect day of topical celebrities... giving a little insight into the things that made them who they were and that made them tick. The films gave us chance to showcase items from the new M&S collections which, when teamed up with an innovative shoppable player, allowed the viewer to 'steal the style' of the featured talent.

The series ran for nearly two years and was highly successful, all of these examples featured myself as Director and Writer.
Role - Creative Director / Director / Writer
The Imaginarium of Bompas & Parr
A sojurn through the imagination of the self-confessed 'Food Deviants' and experiential artists, to answer the challenge of celebrating summer fruits - That took us to the Barbican, The Sir John Soane Museum, a trip on some dodgems and a Russian Bath!
Eating Well with Hemsley + Hemsley
A Who would have thought that using 'full fat everything' would be a recipe for looking after yourself? Sisters Melissa and Jasmine Hemsley are at the forefront of the wellness movement and they took us to explore Borough Market on a quest for good food.
Quantum Physics and Soho with Ben Miller
The comedian and writer took us to Soho to discover the origins of the acting profession and revisit his encounter with Tony Bennet. We got to ride a cool Lambretta and even learn a little about Quantum Effects in Quasi Zero Dimensional Mesoscopic Electron Systems (Yeah, he didn't know either).

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